Positioning & launch plan

Brandmeester is a new initiative by SRK Group. The new legal aid uses an innovative model using clear language and fixed, fair prices. The months preceding their actual launch, they invited teams to rethink their positioning and their launch plan. Our positioning and marketing message was selected from 50 teams and was incorporated during their initial launch phase.

The team put extra care into a new brand name and marketing message. The feeling of trust and relief was the foundation of our newly designed brand identity. This feeling has subsequently been translated by me in a 30-second commercial which can be seen below.